- Summary
- Pelevin
- Generation "P"
During the economic and political events of the 1990s, a different generation of Russians formed and grew up. Just in his novel, Victor Pelevin will describe the events that took place in Moscow. Vavilen Tatarsky is the main character, a well-mannered young man who graduated from the Literary Institute. His father gave him the name - this is the created image of the “Generation P” generation, that is, the generation of the seventies, since he, like many at that time, was a fan of Vasily Aksenov and V.I. Lenin.
Having left the walls of the institute, Vavilen gets a job as a cigarette seller at a kiosk, where communication with a new world for him occurs through a small window. This communication will benefit him. He will be able to determine the financial viability of the buyer at first glance, simultaneously developing cynicism in himself.
Quite by accident, Vavilen finds himself in the world of advertising, where he discovers the ability to come up with memorable slogans for it. But the apparent randomness will have its own logic, which will appear in a certain order, and it resembles a pagan cult. Even in the era of the Babylonian pandemonium, the disintegration of human society begins, at its basis there is order, the path to wealth and wisdom as a single whole.
So at first he became a copywriter, and a little later a “creator”. His main task was to adapt foreign products to the domestic consciousness, which he does very well. The world of Babylen will gradually turn into a digital image, where he will try to further improve his skills, increasingly realizing that a person is losing his individuality zombified by telecommunications.
Vavilen will masterfully handle the involvement of domestic consumers in the advertising process. Its unlimited possibilities make it possible to create an imaginary panorama of life for others. This is how the mass consciousness is involved, where computer technologies determine the policies of the authorities and show the people images of civil servants. Thus, the development of personality and the spiritual and personal state of society depend on advertisers. And their main function is to participate in advertising videos and television shows.
Thus, replacing the surrounding reality, Vavilen became the creator of television reality. And so, with the help of computer technology, he creates the political life of the country and television images of government officials. But one question haunts him throughout the entire work, making him wonder who is behind all this and controls, eventually becoming a living god and betrothed to the goddess Ishtar.
So, everything that happens in the country affects the personality and mental state of people, where order begins to emerge among the confusion, and this order is terrible, reminiscent of an ancient pagan cult. Quite a lot in the novel is devoted to the gods of a fictional religion, rituals and how this affects the life of the main character.
The book unobtrusively conveys the idea of the influence of advertising on people's minds. This novel touches a new generation and teaches everyone to remember an important concept - the spirituality of the nation.
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